Let’s dive in!īlack TikTok influencers are well-represented across multiple niches on the platform. In this article, we’re showcasing 18 Black TikTok influencers across niches like comedy, music and dance, fashion and beauty, food, and fitness. TikTok has pledged to take steps to ensure that this gets remedied, but in the meantime, how do you find Black TikTok influencers who are creating the content you want to see? But, Black creators have pointed out that their content has largely been left out of the “for you” pages, even for other Black creators with similar niches. Not that the users of the platform aren’t diverse-they are. Having said that, it’s important to mention that TikTok, like Youtube, has a bit of a diversity platform. It’s likely you’ll find that your “for you” page is filled with people very similar to you. This page is what shows up when you open the app and uses TikTok’s algorithm to show you content similar to the content you’ve watched and engaged with in the past. Viral videos (videos that get really popular) are shown on each user’s “for you” page. This gives them the opportunity to reach an even broader audience while still bringing their own personality and style to the challenges. Most TikTok influencers choose to focus their videos in a single niche like comedy, beauty, fitness, etc.Įven when choosing a niche, however, many TikTokers also participate in challenges on the platform. TikTokers share their messages through short 15-second videos on any topic under the sun. More than 800 million users call the platform home, and already there are several standout TikTok influencers. In just a couple of years since being available for worldwide use, TikTok has skyrocketed in popularity.